Affect Of Colors In Advertisements

The human brain gets signals faster through eyes than ears. Visual appearance is thought to be more appealing when equated to any other senses, regardless what the medium of presentation is. Therefore, there are methods by which one can increase the visual appeal. Other senses help visual appeal, and are as well important to concentrate on.

Typical example is color once accompanied with audio, and writing. According to a study, large budget companies invest billions in the color market research, which aids in product and packaging development. Color, along with content, assists to pertain the concerns of the visitor and makes him surf the website longer. A colorful article will make the reader read them until the conclusion. Color makes things appear more cordial.

Colors are known to shape the conduct of a person. Like blue color is told to have a relaxing effect. Red symbolizes passion and love. A dating site can feature red as the background color. Fast food restaurants have bright picture of food attractively adorned pasted on the walls. This entices the taste buds of the customer and the customer swoops on the food, eats and leaves rapidly. And this is precisely the reaction expected.

Light effects can likewise be applied to play with the mind of the on-looker. Advertisements, especially for food products, have strategically positioned lights. The light effects activate the hormones in the brain, which increases the hunger. If the same is placed in a slightly subdued light, it won’t be equally inviting.

Countries around the world have different cultures that relate a color to an occasion or emotion. Climatic conditions likewise attribute to this. Like in America, people relate black to death and where as in Asia, white is associated to death. People living close to the equator like warm colors and people living nearer to the poles desire cold colors.

It’s a must for an advertiser to have the knowledge about the colors and what they pertain to. Black stands for elegance, sophistication, seduction and mystery. White stands for peace, pure, clean, mild and youthful. Gold stands for prestige, luxury and elite. Silver stands for prestige, scientific and cold. Yellow stands for warmth, happiness and cheer. Orange stands for warmth, playfulness, and vibrant.

Red stands for love, excitement, strength, passion, and danger. Pink stands for nurture, sweet, soft, and security. Green stands for nature, fresh, fertility and abundance. Blue stands for cool, trust, belonging and reliability. And lastly Purple stands for spiritual, royalty, and dignity.

From the advertiser’s aspect, we can reason that colors can influence the shopping habits of customers. Black, blue, red and orange attract impulsive purchasers. Smart shoppers are attracted to pink, light blue and navy blue colors.

Companies employ colors in logo, advertisement, etc., to pass the proper content to the customer. Wal-Mart advertise has a navy blue background and its catch line is “We sell for less”, which implies astute customers are their target. Mercedes features a silver logo, faithful to its class.

Before designing an advertisement, the targeted buyers ought be acknowledged and the advertisers shouldn’t use the colors that are their personal favorites but according to the ad campaign. Advertisement for children ought have bright and vibrant colors. Yellow, red, blue and green, which are the primary colors, are the colors, which attract the children, which is why parents buy those colors for their kids. These colors represent warmth, sweetness, trust, reliability, playfulness and security.